About Counting Goats

GOATS = Greatest Of All Time Sleeps

Counting Goats is built around practical routines and a calmer bedroom setup. We focus on small, repeatable habits and environmental upgrades - not hype, not quick fixes.

The name is a playful twist on "counting sheep," but instead of chasing sleep, we help you build a setup that makes bedtime feel easier, night after night.

What We Do

We research and compare sleep gear across price points and use-cases. We break down categories like blackout solutions, sleep masks, bed cooling tech, and white noise machines - helping you find what fits your space and routine.

We also share frameworks like the GOATS Wind-Down routine (Dim, Dock, Decompress, Drift) and practical checklists to help you build consistency without overthinking it.

Our Approach

• • Fix the room first: Light, sound, and comfort are the foundation.
• • Category-based recommendations: We focus on what to look for, not just what to buy.
• • No medical claims: We're not medical professionals. We share educational content about bedroom setup and routine design.
• • Transparent about affiliate links: We may earn commissions when you buy through our links, at no extra cost to you.